About the project

Customer:

  • a company that builds self-service car washes

Task:

  • increase the number of potentially interested people in buying a franchise for the construction of self-service car washes.

Conducted work on setting up targeted ad on social media

  1. Analysis of pages on Facebook and Instagram. Development of advertising strategy.
    After analyzing competitors, social media pages, developed an advertising strategy and action plan to achieve goals.
  2. Development of advertising creatives in order to attract traffic to the site.

    advertising for social networkstargeted advertisingcase of targeted advertising

  3. Work with audiences.
    Different types of audiences were collected and processed depending on interests, geolocation, age and other parameters. As a result of advertising campaigns, the most effective audiences we are working on to this day have been identified.

  4.  

    Lead conversions.

    After gathering the right audience, they set up advertising campaigns to get leads to implement the next steps of the "funnel sales".
Results

results from targeted advertising

 

The screenshot shows the results of the "traffic" and "lead generation" advertising campaigns. The price for the result is an important indicator because it was minimized by setting up and maintaining targeted advertising.

Conclusion

With the help of targeted advertising we were able to increase traffic to the website and gather an active target audience with which we work to this day. Thanks to lead generation we gathered a base of people interested in buying a franchise.

 

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